This is the process for defining a visual identity. When you know what you stand for, you just need to find a way to communicate it best to those around you. I passed through many concepts in order to provide the right one and the journey was great .
She wanted something more simple. Through her job, she gives flow to someone's life so the 2 connected initials of her name could easily suggest that.
Lastly, she brings peace to that someone who she's working with.
In between we passed through something more playful.
and through something more corporate like ...
In the end: The winner was :
